3月21日，特斯拉CEO马斯克发博文对外表示，将重新启动新的推荐计划。

此前的推荐计划，在今年1月份的时候埃隆·马斯克宣布停止。

据了解，特斯拉的推荐计划是从2015年开始实行了，旨在通过现有客户群来推荐更多的新用户成为特斯拉车主，最早的时候，是对推荐者和被推荐者双方都提供优惠，后来这项计划经过不断的优化，改为对使用了推荐码的新买家，免费赠送6个月的超级充电站使用权，而对推荐人的奖励则变成了邀请参加特斯拉的活动，即使如此，推荐计划也很受车主的欢迎。一直持续到今年的时候，为了控制车辆的成本，尤其是Model3的成本，从而提升产品的毛利率而取消了原有的推荐计划。

值得注意的是新的推荐计划中，特斯拉不再根据车主累计的推荐次数来给予奖励，而是向推荐人（老车主）和被推荐的新买家提供1000英里行程的免费充电服务。

以下是特斯拉的完整博文：

特斯拉的新客户推荐计划

特斯拉队2019年3月21日

Tesla’s New Customer Referral Program

The Tesla Team March 21, 2019

Customer referrals have been a key part of our growth ever since we began selling Roadster in 2008. Since then, our customers’ enthusiasm for their vehicles has propelled Model 3 to become the best-selling luxury car in the U.S. and the best-selling electric vehicle in the world last year. We’ve heard from our customers that the Referral Program was one of their favorite reasons to tell their friends about Tesla, so today, we’re introducing an all-new Referral Program to give customers another way to share what they love about their cars.

While our previous Referral Program was very successful, it came with significant costs, and ending the program last year allowed us to pass those savings along to customers. We’ve since restructured the program to save the company money while also offering rewards that are super exclusive:

Now, each time a friend purchases a new Tesla using your referral code, you’ll both get 1,000 miles of free Supercharging. Each referral also gives you a chance to win a Founder’s Series Model Y monthly and a Founder’s series Roadster supercar quarterly, both signed by Elon Musk and Franz von Holzhausen. Tesla owners who already have unlimited Supercharging get two chances to win with each referral.

The continued growth and excitement we’ve generated have been driven largely by the passion of our current and future customers. Our goal is simply to build the best and safest cars according to U.S. government testing, so that owners will share their experiences with others and help accelerate our mission towards a sustainable future.